The Lego Business History

The Lego Business History

The Profano company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He battled to make ends meet in the absolute depths of the 1930s, but the miniscule prototypes he previously made of items like ironing boards and ladders had great potential when children’s toys. He named the business Profano after two Danish text, leg and godt, that means “play well. ”

In 1958, he created the iconic seglar brick with tubes inside that makes it interlock to lego parts. This revolutionary innovation revolutionized the company and allowed this to develop at an unbelievable pace.

By 1960s, Profano had expanded its intercontinental reach and began delivering toys below license in North America by using a arrangement with luggage supplier Samsonite. The business also started selling value packs with all the bits needed to build a particular model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Village (later has been renowned Lego City), and FabuLand.

In the early 1970s, Lego got a remarkable step forward having its introduction of Lego stats that experienced movable arms and legs. The company likewise began employing more plastic-type material and discover larger hinders for younger children, a series called Duplo. In the eighties, Lego’s sales grew at an amazing rate of ten percent annually, inspite of overall doll industry product sales growth scaling down.

Today, Seglar is a significant global company with income of over $5. almost 8 billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less like a ruthlessly business giant and more like an aged family friend.

Free Consultation

Fill out this form and we will contact you on the same business day to provide you with a free consultation.